Introduction to the topic of twin transition

Introduction to the topic of twin transition; focus on applications & link to sustainable marketing.
Twin Transition is related to multiple value creation, and is a change in both digital technology and sustainability.

The intention is that these two transitions reinforce each other. By embracing the twin transition, organizations can simultaneously achieve sustainability goals and become more future-proof. More and more research is being done into the potential possibilities of the twin transition, for companies, educational institutions and public organizations.

• But what exactly is the twin transition? And what are the possible consequences for education, the field and research?
• And what skills do students need to accelerate the twin transition?